Meet Brandon
Discover core programs
We believe that every individual & organization has a God-given responsibility to reach beyond mere "success" and to strive for their absolute highest potential: personally, professionally, physically, spiritually, and in every aspect of life. We also believe that with the right strategies, you can live up to that potential DAILY, not just occasionally - and that's exactly what we help people do.
Trusted By:
Thousands of people across the globe have used Brandon's tools to revolutionize their mindset, their health & habits, their businesses, and their lives.
52m+
Audience impressions
$15m+
In added client revenue
$5m+
Closed from stage
3x
Bestselling Book Launches (2x NYT, 1x WSJ)
100's
Of Physical & Mental Transformations
Whether it's from stage in front of crowds of thousands, or one-on-one with VIP coaching clients: Strategic human optimization is what we do. When the world's top entrepreneurs, athletes, and artists need to go from good to great, they call Brandon Burns.
100's
of psychological & physiological transformations
100%
increase in YOY earnings for top clients
Create lasting transformation in all areas of your life. Discover the support, the strategies, and the systems you need to reach your potential daily - not just occasionally.
Brandon grew up in a 900 square foot home in East Limestone county, Alabama, to a single mom. After battling through severe anxiety & depression for most of his childhood, his intense commitment to excellence allowed him to excel in school and earn a spot as a walk-on for the University of Michigan men’s gymnastics team. But for five consecutive years, his dreams were shattered—cut from the team every single season.
Instead of breaking him, those setbacks became his greatest teacher. After half a decade of perseverance and self-discovery, Brandon went from being “cut to coach,” becoming a two-time championship-winning coach for the very team that once rejected him.
Today, he stands as one of the industry’s top keynote speakers and strategic performance coaches, helping students, athletes, and organizations unlock their full potential through his "Everyday Means Everyday" (EME) philosophy — a high performance framework designed to turn consistency into confidence, effort into excellence, and vision into victory.
Brandon has made history with the world’s first sitting backflip, generated tens of millions of dollars in sales for his business clients, serves as a commentator for Fox Sports on the Big Ten Network, and has captivated audiences of thousands as a host for major events. His personal client roster includes globally recognized names like Dr. Eric Thomas, Deion Sanders, Master P, Grammy Award winner Mickey Smith Jr., Emmy Award winner Tom Knight, and Olympic athlete Uche Eke.
Whether coaching championship teams, speaking on the biggest stages, or coaching the world's most elite high performers, Brandon’s mission remains the same: to help others achieve their potential daily, not just occasionally.
No matter how successful an individual or organization may be, we believe there's always more - and we want to help you find it.
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